Overview: DCWIP Six-Phase Political Campaign Guide

Phase 1: Candidate’s contemplation and personal preparation

Phase 2: Get organized: software, funding, and acquisition of equipment and materials.

  • Software you need to win
  • DC Fair Elections Program Public Financing
  • Financing a Successful Campaign, and Effective Fundraising Strategies
  • Donor Acquisition

Phase 3: Mandatory development & implementation of a campaign plan.

  • Design Your Political Branding

Phase 4: Campaign Marketing and Promotion

  • Traditional Media
  • Digital and Social Media Promotion and Engagement. Using Artificial Intelligence in Political Campaigns.

Phase 5: Reframing Get-Out-The-Vote Strategies

Phase 6: Campaign Victory, Transition, and Termination