Overview: DCWIP Four-Phase Campaign Modelⓒ
Phase 1: Preparation
- What it Takes to Win.
- Software You Need to Win
Phase 2: Planning
- Create a Campaign Communication Plan
- Design Your Political Branding
- Promote Candidate(s) and Key Position(s) to Target Audiences
- Traditional Media Promotion and Engagement
- Digital and Social Media Promotion and Engagement
- Financing a Successful Campaign, Effective Fundraising Strategies, and Donor Acquisition
- DC Fair Elections Program that Provides Public Financing
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