Draft Agenda

Overview: DCWIP Four-Phase Campaign Modelⓒ

Phase 1: Preparation

  • What it Takes to Win.
  • Software You Need to Win

Phase 2: Planning

  • Create a Campaign Communication Plan
  • Design Your Political Branding
  • Promote Candidate(s) and Key Position(s) to Target Audiences
  • Traditional Media Promotion and Engagement
  • Digital and Social Media Promotion and Engagement
  • Financing a Successful Campaign, Effective Fundraising Strategies, and Donor Acquisition
  • DC Fair Elections Program that Provides Public Financing